Using Google AdSense to pay for Google AdWords I’m doing a thought experiment. Can I use the revenue from Google AdSense on my site to pay for Search Engine Marketing on Google AdWords? Essentially setting up a self-funding SEM process that will increase the reach of my site. I realise that AdWords and AdSense are […]

Sometimes we miss the obvious. When reporting web statistics, how many of us forget to exclude (or at least designate) our own internal traffic? Google Analytics tracks the behaviour of any browser that has cookies and JavaScript enabled. It’s therefore pretty important to isolate the browsing habits of you, your team and your agency (if […]